Sales Success Profile Selling Skills Questionnaire (SSP)
Personality profiles are invaluable tools in predicting an individual’s suitability for a career in sales or a particular sales position. However, personality profiles do not measure if an individual has selling skills (knows how to sell).
All professional companies recognise that the ability to sell is critical to sales success. This is confirmed by the fact that few, if any, risk exposing their customers to untrained or inexperienced sales personnel. |
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Independent research consistently proves that only around 15% of any training course is absorbed and retained. This has been confirmed by users of the SSP selling skills questionnaire who report a widespread lack of knowledge of basic sales techniques amongst even their most ‘experienced’ salespeople.
SSP is a pencil & paper questionnaire with 50 multiple choice questions covering a variety of ‘sales scenarios’. Made available commercially in 1990, the development of SSP took 6 years and involved the testing of over 250,000 sales personnel.
The questions are carefully designed to measure knowledge of critical skills common to all sales disciplines such as qualifying, overcoming objections and closing. SSP also measures more sophisticated skills such as prospecting, appointment setting and time management which are more relevant to external sales roles or those working under minimal supervision.
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