Craft Personality Questionnaire (CPQ)
Focuses on drive and motivation
Most personality profiles measure assertiveness and interpersonal skills but few measure drive and motivation with any degree of accuracy - hence the somewhat indifferent predictive validities (ability to predict performance) of many such instruments. In contrast, the Craft Personality Questionnaire (CPQ) was developed specifically for the assessment of sales personnel and focuses on eight key traits of personality repeatedly proven to be critical to superior sales performance. These include four scales relating to drive and motivation.
In-built anti-faking
To overcome the problem of candidates answering the questions ‘the way they think they should’, candidates’ responses are monitored in real time by the on-line scoring software. Those who appear to be faking are invited to re-visit their answers and respond in a more realistic manner. This powerful feature maximises accuracy and minimises the incidence of invalid and unreliable results.
Available 24/7
Administered on-line to any candidate with internet access, CPQ is ideal for companies seeking to recruit in territories remote from head office. Using CPQ to screen out unsuitable candidates saves considerable time and travel expense associated with the interview process.
Numerous reports
More than just a recruitment tool, CPQ provides Sales Managers with unique insight to the unique drives and motivations of existing team members enabling them to ‘target manage’ each salesperson to a higher level of performance. A dedicated report for each test candidate acts as a powerful self-development tool and helps them appreciate how people of differing personalities will react to them, thereby increasing their effectiveness.
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